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Case Study
Heights × Table Eight: video content and Meta ads
How a fast-growing DTC supplement brand scaled its creative output and freed its team, without adding to its internal headcount.
The situation
Winning on creative, but stretched thin.
Heights already had a strong team, led by co-founder Dan Murray-Serter. The brand was already winning with ad creative. The problem wasn't ideas. It was capacity. With a small, fast-moving team and multiple agencies on the books, in-house production kept slipping to the back of the queue.
A single in-house hire couldn't match the volume, range, or speed the account demanded. Something had to give.
Client
Heights
Dan Murray-Serter & Joel Freeman, award-winning entrepreneurs running a fast-growing supplement brand · fast growth · hungry Meta account
The real cost of standing still
The algorithm is hungry. Standing still costs you.
Meta rewards genuinely different ads, not small tweaks of the same one. Run too few for too long and the maths turns against you: frequency climbs, CPM rises, CPA creeps up.
It's a slow bleed by quarter end. Plenty of ideas in the room, but no production capacity to bring them to life.
The shift
Not another agency. Production capacity.
They didn't need a new strategy or another vendor in the stack. They needed production capacity at a price that made sense, with daily access and flexibility. Table Eight came in as an extension of the internal team.
Without
- Another agency to manage
- Overloaded in-house editors
- Production stuck in the queue
- Volume, range and speed all capped
With Table Eight
- A production partner, plugged in
- Daily access and flexibility
- An extension of the team, not a vendor
- Output that keeps pace with the account
The intervention
What we brought to the table.
AI video expertise
New formats and fast iteration, with AI video built into the production line.
Editing muscle at volume
Behind-the-scenes editing that turns raw footage into a steady stream of variations.
A true creative partner
Not only were we there to help with fulfilment, but we were more than happy to jump in creative meetings and help with the ideation.
Systems and process
Briefing, feedback and delivery wrapped in a process the team could actually rely on, so creative shipped on a predictable cadence.
We supported the team already there, caught what they missed, and filled the skills they lacked.
The difference
A wall of creative, instead of a trickle.
- 01
More creative, made easy
- 02
Their own vision, fully realised
- 03
Room to experiment
- 04
Better value per asset: more skill sets, without more salaries
The multiplier effect
The biggest impact wasn't the content. It was what the content unlocked.
Stopped firefighting
With a reliable production line in place, the team stopped scrambling for the next asset and started working ahead of the account.
Experiment without risk
Cheap to test, easy to iterate. New angles got a fair shot.
Saw inside the engine
Clearer visibility into what was working and why.
Built confidence to scale
Proof that output could grow without breaking the team.
A bridge, not a crutch
Capacity that strengthened the team and never replaced it.
Dailyaccess to the team
Retainerafter months of ad hoc work
Oneextension of the Heights creative team
The takeaway · The proof point
We made content easy for Heights.
Table Eight are a fantastic team to work with. They joined us for several months on an ad hoc basis, helping us keep up with large content sprints. Initially supporting our editing team and helping on ambassador shoots, they quickly proved themselves invaluable. We later brought them onto a retainer, and they have since become an extension of the Heights creative team.
Adam El-SharawyHead of Production at Heights
Book a free strategy callIs this your brand?
Talented, stretched, and hungry for creative.
Your team is talented but stretched. Your Meta account is hungry for creative diversity. You don't need a bigger team or another agency. You need a production partner who plugs in and makes content easy.
That's Creative on Demand.
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