EP#002 Replacing Media Podcast: Understanding Audience Segmentation and Buying Types

Episode Overview:

In this episode of Replacing MEdia, Asher and Lana Ray delve into the intricacies of audience segmentation and the various buying types. They discuss how understanding these concepts can significantly enhance marketing strategies and content creation, leading to better audience engagement and conversion rates.​

Key Topics Covered:

Introduction to Audience Segmentation: Exploring the importance of dividing a broad audience into sub-groups based on shared characteristics to tailor marketing efforts effectively.​

Understanding Buying Types: Identifying and analyzing different buyer personas, such as 'Tightwads,' 'Big Spenders,' and 'The Unconvinced,' and how to approach each.​

Communication Strategies: How to adapt messaging and tone to resonate with each segment and buyer type, ensuring the content aligns with their preferences and behaviors.​

Case Studies: Examining real-world examples of brands that have successfully implemented audience segmentation and targeted communication strategies

Timestamps:

[00:00] Introduction: Asher introduces the topic and guest, Lana Ray.​

[02:15] Defining Audience Segmentation: Understanding the concept and its relevance in marketing.​

[05:30] The Three Buyer Types: Detailed discussion on 'Tightwads,' 'Big Spenders,' and 'The Unconvinced.'​

[12:45] Tailoring Communication: Strategies for crafting messages that appeal to each buyer type.​

[20:00] Case Study - Apple: Analyzing how Apple targets 'Big Spenders' through desire creation.​

[25:30] Case Study - Dove: Exploring Dove's approach to addressing 'The Unconvinced' by showcasing real beauty.​

[30:45] Practical Tips: Actionable advice for implementing audience segmentation in your own marketing efforts.​

[35:00] Conclusion: Final thoughts and key takeaways from Asher and Lana.

Resources Mentioned:

• Understanding Your Audience: Targeting and Segmentation in Social Media Marketing​C&I Studios

• A Step-By-Step Guide to Defining Your Podcast Audience​"Wow" listeners, convert into loyal fans

Connect with Us:

• Website: www.Table8Media.com​

• Social Media:

  • Instagram: @Table8Media​

  • TikTok: @Table8Media​

  • LinkedIn: @AsherGoldborn​

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