The Twelve, for DTC brands turning over £5m+
One shoot day. Twelve different ads.
Not twelve takes of the same ad. Twelve different reasons to buy your product, planned, scripted and shot in one day. We edit them, or your editors do.
From £3,500 + VATShoot only from £3,500. Twelve finished ads for £8,500.
No call needed. We study your live ads and show you which of the twelve angles you're missing.
Made for
HeightsLevistorBorough 22The problem
Your ads aren't tired. Your argument is.
Four ads that all say the same thing in different outfits is really one ad. People stop reacting, the same people see them again and again, and costs creep up.
More footage of the same idea won't fix it. A different reason to buy will.
The usual set-up 4 ads, 1 argument
What you get from us 12 ads, 12 arguments
Real work
This is what different looks like.
This isn't a best-of from dozens of clients. Every ad on this wall was made for one brand, Heights. Twelve formats, twelve reasons to buy, one client.
All twelve made for Heights, including bigger ambassador and studio days. Every one is a different way into a buyer's head.
Get twelve of theseWhat you get
Twelve ways into the same product
We pick your twelve on the first call. Four about the problem, four about the product, four about the people.
The problem 01 to 04
- 01The pain, named sharply.
- 02Their day before your product.
- 03Their objection, answered.
- 04The old way, as the enemy.
The product 05 to 08
- 05What is in it.
- 06How it works.
- 07Where it fits in their day.
- 08What it costs per day.
The people 09 to 12
- 09People like me.
- 10The founder's story.
- 11The wall of happy customers.
- 12Somebody else's surprise.
The Twelve Angles
Every Twelve is built on this system, from our podcast Content is Currency. Watch the short version, just over a minute.
How it works
One day on set. Twelve ads in the can.
- Week 1Angle call and scripts30 minutes on your product and buyers. We write all twelve. You approve every one.
- Week 2Shoot dayUp to 8 hours in our own studio or at your space. Every setup planned to the minute.
- AfterWe edit, or you doFinished ads 15 working days after the shoot. Or every take, organised by ad, for your editors.
- ThenYou testA one-page plan says what to launch first, what to measure, when to stop.
Proof
We later brought them onto a retainer, and they have since become an extension of the Heights creative team.
"The finished productions were of exceptional quality and were received extremely well by those who saw it. ... No sales pitch, no agenda, just purely wanting to help."
"Great work from Asher and the team at Table Eight. The video looked great and the whole service was fantastic."
Everything included
Fixed prices. No surprises.
- A 30 minute angle call. We choose your twelve arguments together.
- All twelve scripted by us, approved by you.
- One shoot day, up to 8 hours, in our London studio at no extra cost, or at your space.
- Lo-fi and hi-fi versions of your ads, shot on the same day at no extra cost.
- Twelve ads shot vertical, for Reels, Stories, TikTok and Shorts.
- A one-page test plan: what to launch first, what to measure, when to stop.
- All the footage from the day, organised by ad, yours to keep.
- With The Four and The Twelve, finished ads edited by us: 15 to 30 seconds, 9:16, captions burned in.
Ambassador days: celebrity or ambassador talent, a bigger crew and no room for error. Planned and scripted by us, with every take synced, colour graded and audio cleaned, plus a timestamped PDF of the best soundbites. From £5,995 + VAT, shoot only.
Get your free angle checkWhen some of your twelve win, we can keep them fresh every month. Ask us about monthly refreshes.
Questions
Before you book
Do I need to be on camera?
Only if you want to be. Some arguments work best with a founder, others with customers or just the product. We plan it on the angle call.
Where do you shoot?
In our own London studio, free of charge. Or at your space, or on location. Any other studio or location hire is charged at cost.
Who writes the scripts?
We do, from the angle call. You approve every one before the shoot.
What isn't included?
Ad spend, travel outside London, and paid actors or presenters. We quote talent separately if you need it.
What if my product isn't finished?
We can shoot from a working sample. Just tell us.
Can I run these on TikTok and Meta?
Yes. Every ad is planned and shot vertical, for Reels, Stories, TikTok and Shorts.
Do you edit the ads?
Yes, with The Four and The Twelve. You get finished 15 to 30 second ads in 9:16, captions burned in, 15 working days after the shoot. Shoot Day is for brands with their own editors: you get every take, organised by ad.
Who owns the ads?
You do.
Free angle check
See which angles your ads are missing.
No call needed. Just tell us where to send it.
30 seconds: what you get and what it costs.
- Tell us your brand. It takes 30 seconds.
- We look at your live Facebook and Instagram ads against the twelve angles.
- Within two working days you get a short report and a 3 to 5 minute video: what's working, what's missing, and what we'd make.
- Then it's your call. Get in touch only if you want to.