Think Like A Brand

The Power of Explainer Videos: Simplifying Your Mission for Maximum Impact charites & trusts video marketing video production

In the fast-paced digital era, charities are constantly seeking innovative ways to communicate their missions effectively. Enter the world of explainer videos - a powerful tool to simplify complex messages and make a lasting impact. This thought leadership article delves into how charities can...

Applying Pareto's 80/20 Law for Charity Video Marketing charites & trusts video marketing strategy video production

In the dynamic world of charity work, efficient use of resources, especially in video marketing, is crucial. Pareto's 80/20 Law, a principle of uneven resource allocation, can be a game-changer for charities seeking to maximize their impact.

Pareto's Law, also known as the 80/20 rule, suggests...

Maximizing Charity Funding: What CSR Managers Seek in Winning Bid

Maximizing Charity Funding: What CSR Managers Seek in A Winning Bid charites & trusts fundrasing strategies video marketing strategy video production

Trying to secure funds for your charity? A CSR (Corporate Social Responsibility) manager holds the keys to the kingdom. But what do they really want to see before they sign that check? And how can charities leverage this knowledge to create compelling bids for funding? Let's break it down....

Cost-Effective Video Production Strategies for Charities charites & trusts video production

Over the last decade, I've had the unique privilege of working alongside various charities, diving deep into their stories, challenges, and aspirations. As a video director, I've learned that the real essence of any charity lies not just in its cause but in its ability to communicate that cause...

Engagement strategies to attract and retain London charity donors charites & trusts donation strategy fundraising

Charities play an essential role in providing support and assistance to those in need, with effects felt across London and beyond. But to remain successful, charities require funding . Donors provide essential sources of revenue for charities, so engaging them effectively is key to attracting and...

The Evolution Of The Charity Growth Strategies in the UK and How Its Changing charites & trusts donation strategy fundrasing strategies non-profit marketing

The charity sector in the UK has undergone significant changes over the years in terms of its growth strategy model.

In the past, charities focused on traditional fundraising methods such as direct mail, door-to-door canvassing, and event-based fundraising. However, with the advent of...

Cutting Through the Noise: How London Charities Can Stand Out to Potential Donors charites & trusts donation strategy fundraising fundrasing strategies non-profit marketing

Every day, new causes and initiatives are popping up all around us, each clamoring for attention and support.

As a non-profit organisation, it can be overwhelming to try and make your mark in a world where everyone is vying for the same resources and funding. But don't give up hope just yet....

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